How Google AdWords Can Be Used As the Best Search Engine Optimisation Tool?
Google AdWords has been a critical tool in pay per click advertising, allowing businesses to gain instant exposure through paid ads. However, many advertisers are also using it to boost their organic search results. Expert advertisers believe that when we increase paid search for a business, its direct and organic traffic is bound to increase as well.
Search engine optimisation and Google AdWords go hand in hand for reasons more than one-
- For better keyword research
The first and foremost reason for using AdWords for better SEO performance is keyword research. While there are many other paid and free keyword search tools available in the market, Google AdWords is much more advanced than those tools. It automatically generates the relevant keywords for your site when you enter the URL. It becomes easier to select and shortlist the keywords that can bring global exposure to your brand. It is best to choose the keywords that are relatively easy to optimise and have a good enough search volume.
However, the selection of right keywords is just not enough. You only come to know that the chosen keywords can convert easily only when you experience it in real life. Many a times, a keyword might get you top ranking on search engines, but still fail to improve the conversion rate. Sometimes selecting less popular words can yield better results by means of higher conversion rate and lower bounce rate.
- For better click through rate
In search engine optimisation, one of the factors that determine the ranking of a website is its click through rate data. Google AdWords can facilitate your SEO efforts through better click through rate. You may use it to create effective titles and descriptions for targeted web pages and see a significant improvement in the CTR. Thus, your site can get better SERP ranking and higher profitability for your business by blending AdWords and SEO.
- For geo-targeting
Google AdWords has another benefit for SEO as it facilitates geographic targeting. Your search engine optimisation efforts can show different results at different geographic locations. In order to overcome such discrepancies, Google Analytics can be used to compare how your SEO performs in different locations and countries. Once you know which countries and regions are giving better results, you can create local pages for these countries and target location-specific keywords with higher conversion rate.
- For improving your conversion rate
When you synergise paid and search efforts, you can see great improvement in the conversion rate. While the results may vary, one can see relative enhancement in the conversion rate on the website.
Thus, integrating Google AdWords in your search engine optimisation efforts can yield great results in terms better conversion rate, high profits and good value for money and time.
