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Without an effective Internet Marketing strategy, even if you have loads of clients now, your business may just be doomed. As more and more people turn first to the Internet to research and purchase solutions to their immediate and pressing problems, your products have to be the answer they find and the solution they buy. The customers you have now may not be your customers in the future if they find a suitable alternative. You have to ensure a steadily growing set of new customers while maintaining your existing customer base at the same time.